Feb 13: Booon, a fast-growing player in fashion quick commerce, today announced the expansion of its hyper-speed delivery service launch in Kolkata and Mumbai, marking a significant milestone in its national growth journey. This move takes the company’s service footprint to 6 Indian cities. With this launch, Booon will now serve customers across all pin codes in Kolkata and Mumbai, starting its presence and growth momentum across Eastern and Western India.
The service is already operational in Bengaluru, Ahmedabad, Jaipur and the Delhi-NCR region. The company aims to deliver a curated selection of over 200 brands and 1 lakh plus styles to customers in these regions, with delivery starting in 90 minutes. The Kolkata launch also reflects the company’s intent to deepen its footprint in emerging fashion markets while supporting local partnerships and employment opportunities. With Mumbai, Booon enters a city where fashion mirrors its culture; fast, expressive, and always on the move.
Backed by Zero Inventory model, the expansion taps into India’s rising appetite for speed-led convenience. The expansion underscores Booon’s commitment to making fast, convenient, and trend-driven fashion more accessible to consumers.
Commenting on the expansion, Arun Kumar, Founder, Booon, said- ” “Kolkata and Mumbai represent two very different, yet equally dynamic fashion markets in India. Our entry into these cities unlocks instant access to curated fashion for consumers who value speed, relevance, and convenience. Fashion is moving from ‘next week’ to ‘right now’, and these launches mark an important step in delivering instant gratification at scale. Eastern and Western India are key growth markets for us, and we are excited to engage with their diverse consumer bases while continuing to drive innovation, value, and a superior shopping experience.”
Booon has been steadily expanding across key cities, driven by its vision to redefine fashion accessibility through speed, convenience, and technology-led innovation. The Kolkata and Mumbai launch is expected to further accelerate the company’s growth momentum while reinforcing its commitment to customer-centricity, operational excellence, and rapid market expansion across emerging fashion hubs in India.
