Mumbai, 4 March 2026: If there’s one thing Nykaa has remained deeply committed to over the past decade, it is bringing the very best of Korean beauty to India, thoughtfully, strategically and at scale. What began in 2016 with its partnership with Amorepacific and the launch of Innisfree has evolved into a decade-long collaboration that has helped shape India’s Korean beauty landscape. From cult favourites like Laneige and COSRX to luxury icon Sulwhasoo and dermocosmetic leader Aestura, Nykaa has built the country’s most sought-after and largest Korean beauty portfolio. Today, that journey enters a new chapter with the exclusive launch of Illiyoon, Amorepacific’s acclaimed dermocosmetic brand and one of Korea’s most trusted dermocosmetic brand for face and body care, recognised for its barrier-focused, clinically proven formulations,further deepening its decade-long strategic partnership with Amorepacific and reinforcing Nykaa’s leadership in Korean skincare innovation in India.
The love for Korean beauty in India is no longer a secret – it’s everywhere, influencing how people approach skincare every day. The Nykaa Beauty Trends Report, developed with Redseer, shows that consumers are increasingly looking for gentle, clinically backed products that truly support long-term skin health. With more attention on barrier strength, sensitivity, and clean, effective formulations, science-led dermocosmetics are in high demand. Illiyoon arrives at just the right moment- when skincare needs to be both effective and comfortable, and barrier-first routines are becoming the new standard.
Over the last decade, Nykaa has been at the forefront of India’s K-beauty revolution, building the country’s largest and most thoughtfully curated Korean beauty ecosystem across skincare, dermocosmetics, and haircare. Through its dedicated Korean Beauty Store online and an expansive network of 280+ retail stores nationwide, Nykaa has cemented its position as the exclusive launchpad for breakthrough disruptors. The arrival of Illiyoon further strengthens a category that Nykaa has already scaled and mainstreamed, expanding access to globally trending, performance-driven Korean beauty for consumers across India.
Illiyoon delivers clinically developed dermocosmetic care designed to strengthen the skin barrier, enhance moisture retention, and provide long-lasting hydration. One of the most trusted in Korea, the brand is known for its science-led approach to barrier repair, combining proven hydration performance with exceptional skin compatibility. At the core of its formulations are patented Soy-Ceramide and Ceramide Skin Complex™ 2.0 that reinforce skin resilience and support healthier-looking skin over time. Among its most loved formulations, the ATO Lotion and ATO Cream stand out as everyday barrier-care essentials for both face and body, suitable from infants to adults. Fragrance-free and gentle, they provide deep, sustained hydration for sensitive and dry skin.
Positioned across both face and body care, Illiyoon brings a uniquely versatile approach to everyday hydration and barrier support. The brand’s formulations are designed to seamlessly integrate into daily routines, offering solutions that balance efficacy with exceptional skin comfort suiting various skin needs.
Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. Together, we have introduced beloved brands like Laneige, Aestura, Innisfree, Sulwhasoo and COSRX to Indian consumers, catalysing the K-beauty phenomenon in the country. The launch of Illiyoon marks the next chapter in this journey. As Indian consumers increasingly prioritise barrier health and sensitive-skin solutions, Illiyoon’s science-led, dermocosmetic expertise is perfectly aligned with evolving skincare needs. We are proud to exclusively bring yet another trusted Korean innovation to India.”“We deeply value our decade-long partnership with Nykaa, through which we have played a meaningful role in introducing and shaping the K-Beauty movement in India. Together, we have built strong consumer trust in Korean skincare innovation and successfully established brands that resonate with the evolving needs of Indian consumers. The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market with momentum that continues to significantly outpace the broader industry. As consumers become increasingly informed and ingredient-conscious, the demand for clinically proven barrier-focused and high-efficacy skincare solutions continues to accelerate.
Following the successful launch of Aestura, we are delighted to introduce ILLIYOON as our second K-derma brand in collaboration with Nykaa. With its proven efficacy and distinctive Korean dermatological philosophy, we are confident that ILLIYOON will further elevate the skincare experience for Indian consumers. We look forward to continuing this strong partnership and bringing the very best of Korean dermatological innovation to India,” says Paul Lee, Managing Director & Country Head, Amorepacific India.
