Chandigarh Feb 09: CaratLane, India’s go-to proposal jewellery brand, has unveiled a new brand film just in time for Valentine’s week. The film ‘Dancing Hearts’ captures the many small moments that lead up to one life-changing question. Told through dance and movement, the film traces the journey of a modern couple — from a fleeting first meeting to a proposal that feels deeply personal and emotionally earned.
Moving away from conventional, product-heavy storytelling, the film allows love to unfold organically. Each phase of the relationship is expressed through evolving movement, tentative and playful in the early days, growing more fluid and intimate as the bond deepens. The proposal emerges not as a dramatic reveal, but as an emotional crescendo shaped by shared memories, chemistry, and quiet understanding.
The film is set to the timeless Pehla Nasha, the film taps into nostalgia while reimagining the song for today’s generation. Paired with contemporary choreography, the familiar melody mirrors how modern love blends old-school romance with newer, more personal expressions of intimacy.
Jewellery appears naturally within the narrative, present in moments that feel real rather than staged. By focusing on the journey rather than the ring alone, CaratLane reinforces its belief that a proposal is not defined by a single moment, but by all the moments that lead up to it.
Blending the visual language of performance with emotional storytelling, the film is designed to be watched, felt, and shared. A celebration of love that grows over time and culminates in a promise meant to last forever.
Saumen Bhaumik, Managing Director, CaratLane, said: “Some emotions are felt more than they are spoken. With this film, we wanted to tell a love story where movement becomes the language. ‘Dancing hearts’ allowed us to capture the rhythm of a relationship, the hesitations, the joy, and the quiet certainty that leads to a proposal. It reflects how modern love unfolds today, naturally and honestly.”
The brand film has been created in collaboration with BBH India.
Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India said “CaratLane has been the sponsor of the moment of proposal in our culture. Through many different stories and initiatives CaratLane has inspired this pivotal moment in all love stories. Dancing Hearts is a special film in this journey. It tells a love story through dance. After all, what is love but finding a person to dance through life with. Set to Pehla Nasha, the film yet again makes us want to fall in love”
Customers can explore 400+ engagement rings at their nearest CaratLane stores, or online.
