Chennai, Feb 27: Eros Innovation announced the launch of its Large Cultural Voice Models (LCVM) from Tamil Nadu, alongside the unveiling of PERSONA — a sovereign, performance-aware voice and identity infrastructure designed to power multilingual artificial intelligence rooted in culture.
The launch event in Chennai was held in the presence of M. K. Stalin, marking a significant expansion of the company’s cultural AI roadmap following the debut of India’s first Large Cultural Model (LCM) at the AI Impact Summit, aligned with the Ministry of Electronics and Information Technology (MeitY) and the IndiaAI Mission.
LCVM represents the voice-layer evolution of the LCM platform, engineered not merely to translate language but to preserve emotion, cadence, identity, and regional nuance across multilingual communication.
Strengthening Tamil Nadu’s AI Ecosystem
As part of the initiative, Eros Innovation will establish advanced AI infrastructure, research clusters, and voice-technology ecosystems across Tamil Nadu. Phase I of the project is expected to generate over 1,000 direct high-skill AI and engineering jobs, reinforcing the state’s emergence as a global hub for culturally grounded AI innovation.
With its rich linguistic heritage and the enduring legacy of Thiruvalluvar, Tamil Nadu is being positioned as a natural leader in culturally rooted and ethically aligned voice AI development.
Thiru M.K. Stalin, Hon’ble Chief Minister of Tamil Nadu, said:
“As part of Tamil Nadu’s commitment to strengthening employment and economic development, Eros GenAI, in collaboration with IIT Madras, has established the Large Cultural Voice Models (LCVM) initiative in Chennai. I am pleased to inaugurate this project.”
Introducing PERSONA: Voice as Sovereign Identity
While conventional AI systems focus on translating words, EROS PersonaAI is designed to translate performance — preserving tone, rhythm, emotional expression, and identity across languages. Following the launch of LCM, trained on Eros’ rights-cleared cultural archive of approximately 1.5 trillion multimodal tokens across 12,000+ titles, PersonaAI extends Cultural Intelligence into voice and identity.
Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said:
“At Eros, this milestone reflects years of dedicated research and development in building culturally grounded AI systems. With the launch of PersonaAI, we are demonstrating that identity is a sovereign digital asset. A persona is an individual’s signature — unique, expressive, and deeply personal. Through our continued collaboration with Prof. V. Kamakoti and IIT Madras, we are committed to ensuring that this power is governed ethically, with consent and traceability at its core. PersonaAI removes language barriers while preserving character and cultural nuance.”
Industry and Academic Collaboration
Dr. TRB Rajaa, Minister for Industries, Investment Promotion & Commerce, Government of Tamil Nadu, added:
“AI must be sovereign — it should reflect our culture, language, and creativity. Large Cultural Voice Models are not just about technology; they are about building AI systems rooted in Indian languages, narratives, and creative industries, while ensuring responsible and inclusive deployment.”
Prof. V. Kamakoti, Director of Indian Institute of Technology Madras, said
“The development of Large Cultural Voice Models represents a significant advancement in multilingual AI research. By combining linguistic depth, performance fidelity, and robust ethical safeguards, this collaboration has the potential to set new benchmarks in culturally grounded voice technologies that will play a critical role in India’s AI future.”
A Trusted Multilingual AI Infrastructure
Together, LCVM and EROS PersonaAI enable a sovereign multilingual voice infrastructure trained across Indian languages, regional accents, and cinematic expression. With performance-aware speech-to-speech dubbing in over 60 languages, consent-first identity protection, licensed performance libraries, and built-in provenance and governance frameworks, the platform is designed for trusted and responsible AI deployment across storytelling, education, and enterprise applications.
The initiative underscores Eros Innovation’s commitment to building culturally intelligent, ethically governed, and globally scalable AI systems anchored in India’s linguistic and creative heritage.
