Mumbai, India Jan 22: Iris Cosmetics doesn’t believe in simply sitting back and watching its products sell. The brand believes in truly connecting with people—and what better way to do that than by taking over the vibrant streets of Mumbai?
Bringing beauty straight to the city, Iris Cosmetics stepped out of conventional spaces and into everyday life. From curious teenagers to enthusiastic senior citizens, people from all walks of life became a part of this joyful journey. Laughter, conversations, and shared moments turned the streets into a celebration of beauty and community.
Spanning over two exciting days, the activation wasn’t just about showcasing products—it was about creating memories, sparking connections, and making beauty feel personal, accessible, and alive.
Event Highlights :-
Swatch Station – The Swatch Station was created to let people try, test, and truly experience the products. The idea was to increase transparency by giving everyone the freedom to explore textures, shades, and finishes—no pressure, no obligation to buy. It offered people a genuine choice and a hands-on opportunity to connect with the products before making a decision.
Strawberry Chocolate:- Strawberry chocolate was the perfect winter treat—inviting people to pause, relax, and enjoy the moment. As they sipped and smiled, it became a delightful surprise that drew them in, creating a cozy atmosphere and encouraging them to join the experience. About Iris Cosmetics : We create world-class makeup and tools that are high-quality, unique, ergonomic, and affordable—made for inspired, playful, and indulgent looks.We slay looks, not animals. All our products and brushes are 100% cruelty-free, so everyone can feel the love.Be unapologetically YOU. With makeup for every mood, creating incredible look
