Mumbai, Feb 03: Jio BlackRock Investment Advisers Private Limited (JioBlackRock), a 50:50 joint venture between Jio Financial Services Limited (JFSL) and BlackRock Inc., has launched JioBlackRock Personalised Investment Advice, a digital advisory platform designed to transform Indian savers into informed investors. The service offers unbiased, affordable, and personalised guidance, powered by BlackRock’s Aladdin® technology and JFSL’s extensive digital reach.
India has a long-standing culture of disciplined savings, with household wealth largely concentrated in physical and unmanaged assets like fixed deposits, real estate, and gold. While retail participation in capital markets is increasing, investors often face challenges such as commission-driven product recommendations and the complexities of DIY investing platforms. Traditionally, personalised investment advice has been limited to high-net-worth individuals due to high minimum investment requirements and costly relationship-manager-driven models.
JioBlackRock Personalised Investment Advice addresses this gap by offering an institutional-quality investment experience that is simple, scalable, and affordable. Each investor receives a personalised investment plan tailored to their financial goals and risk profile, designed to adapt as markets fluctuate and life circumstances evolve. Investments can begin with as little as ₹10,000, and portfolios are monitored daily via Aladdin®, ensuring timely rebalancing and alignment with market conditions. The service is priced at ₹350 per year or 0.35% annually for assets under advisory (AUA) above ₹1 lakh. The first three months are offered free as an introductory incentive.
Key Highlights:
- Affordable, personalised investment guidance for all, starting at ₹10,000.
- Portfolios monitored daily using BlackRock’s Aladdin® technology.
- Introductory three-month free advisory period.
- Accessible via JioFinance and MyJio apps.
Statements from Leadership:
Isha M Ambani, Non-Executive Director, JFSL:
“At JioBlackRock, our mission is to harness technology to unleash the untapped potential of household savings, transforming India from a nation of savers to a nation of confident investors.”
Rob Goldstein, COO, BlackRock:
“We are introducing a new standard for investment advice in India: personalised, online, and powered by institutional-grade analytics from Aladdin®, making tailored financial guidance accessible to millions.”
Marc Pilgrem, MD & CEO, JioBlackRock Investment Advisers:
“The next step after financial inclusion is wealth inclusion at scale. By leveraging India Stack—Aadhaar, UPI, and Account Aggregators—we aim to deliver high-quality investment solutions through a seamless digital journey.”
