Jan 30: PVR INOX Limited, India’s largest and most premium cinema exhibitor, brings back an extraordinary lineup of films this February that explore love in all its shades and forms. The month begins on February 6 with Shah Rukh Khan’s Devdas, a timeless epic of unrequited love. This is followed by Mani Ratnam’s Yuva on February 20, a fiery, idealistic tale of youth, change and love, leading to a powerful end to the month on February 27 with Tere Naam, an intense story spearheaded by Salman Khan.
Talking about the February re-release line-up, Niharika Bijli, Lead Strategist, PVR INOX Ltd., said,
“Our February curation brings the myriad shades of love from young, tender romance to layered, complex emotions. Each of these films has left an indelible mark on audiences, and we are delighted to bring them back to the big screen. At PVR INOX Ltd, our endeavour is to continue nurturing a culture where cinema and the talent behind it are celebrated, and where films are not only revisited by loyal fans but also discovered and experienced by an entirely new generation of moviegoers.”
Over the past one and half year, PVR INOX Ltd. has transformed the cinematic calendar with a strategic and passionate commitment to re-releasing iconic films, reaffirming its role not just as India’s leading exhibitor, but as a cultural curator and champion of cinematic heritage. These carefully curated re-releases have done far more than fill screens they have reignited conversations, drawn multi-generational audiences back to theatres, and enabled viewers to rediscover classics and landmark cinema in the most immersive way possible: on the big screen. From cult classics and regional gems to international masterpieces, these re-releases have consistently delivered strong footfalls and deep emotional resonance, accounting for over 4% of total footfalls at PVR INOX Ltd., a powerful testament to the enduring appeal of great films and the audience’s desire to experience them theatrically. Building on this impressive legacy of successful re-engagement with audiences, PVR INOX now presents February’s special program of films that explore love in all its complex, vivid forms. With Devdas, Yuva and Tere Naam, this curated lineup continues the tradition of celebrating cinema’s emotional power on the big screen.
The February curation is part of PVR INOX Ltd.’s ongoing initiative to honour exceptional talents and landmark films from India and around the world. By bringing timeless films back to the big screen, PVR INOX not only revives the magic of great cinema but also creates a rare opportunity for a new generation to discover these cinematic masterpieces, and for the generation that grew up with them to relive their nostalgia and charm.
Starting February 6 audiences have a unique opportunity to relive the best of love stories on the big screen. Booking details and theatre listings will be available soon on the official PVR INOX Ltd.’s app and website.