Hyderabad, Feb 11:CriticalRiver Inc., an AI-first technology services firm focused on accelerating business outcomes through speed and intelligent innovation, has welcomed Dr. Vijay Gurbaxani as a Board Advisor. A globally respected academic and board-level advisor, Dr. Gurbaxani brings deep expertise at the intersection of digital transformation, enterprise strategy, and the economics of artificial intelligence. He works closely with senior leaders and board members to offer insight into how AI and digital technologies are reshaping organizations, operating models, and sources of competitive advantage.
With more than four decades of experience at UC Irvine’s Paul Merage School of Business, including his roles as the Taco Bell Endowed Professor of Technology Management and Senior Associate Dean, Dr. Gurbaxani has been a leader in advancing of innovation in management education, research, and executive engagement. He is also the Founding Director of the Center for Digital Transformation, a highly regarded research center dedicated to advancing evidence-based, practical thought leadership on digital technology and AI, helping ensure that executives, faculty, students, and society are prepared for future success.
“AI is no longer about experimentation; it is about making disciplined choices that align technology, organizational design, and economic value,” said Dr. Vijay Gurbaxani. “CriticalRiver’s focus on outcome-driven, pragmatic AI transformation reflects exactly what enterprises need at this stage, and I look forward to supporting the team in this journey.”
In his role as Board Advisor, Dr. Gurbaxani will work closely with CriticalRiver’s leadership team to inform enterprise strategy, guide AI-led transformation initiatives, and contribute to thought leadership focused on responsible, economically grounded adoption of emerging technologies.
“Dr. Vijay brings extraordinary depth and perspective to the boardroom,”
Anji Maram, Founder and CEO of CriticalRiver Inc.
“His ability to connect digital strategy, AI, and economic value creation is especially relevant as enterprises move from experimentation to accountability. We are honored to welcome him as a Board Advisor.”
Dr. Gurbaxani’s engagement underscores CriticalRiver’s commitment to thoughtful, outcome-driven AI transformation and to working with trusted advisors who help organizations align technology decisions with long-term business impact.