India, Jan 23: Continental Tires, a leading global tyre manufacturer, marked the Indian launch of its new all-terrain product, the CrossContact A/T², with an adventurous Continental Tires’ Track Day at Dot Goa 4X4. With this, the country becomes one of the first few markets globally to introduce this next-generation product, which blends German engineering precision with rugged versatility to ensure a smooth ride across challenging terrains.
The highly anticipated launch of the CrossContact A/T² reiterates Continental’s growing commitment to the Indian market.
“India’s 4×4 vehicle segment is experiencing sharp growth, driven by a growing passion for adventure and long-distance travel. With our ‘In the Market, For the Market’ approach, we continually innovate to meet the demands of Indian road conditions and deliver enhanced driving experiences. The CrossContact A/T² delivers high performance across the diverse terrains and topographies that India offers,” said Samir Gupta, Managing Director, Continental Tires India.
He further added, “India is the first market globally to introduce the CrossContact A/T². This decision is a testament to Continental’s commitment to the Indian market. We remain committed to delivering cutting-edge solutions tailored to our Indian customers.”
CrossContact A/T²: Engineered for Performance. Designed for Adventure
Built for power, performance, and precision, the CrossContact A/T² is engineered for SUVs and 4x4s, offering superior grip across all surfaces: mud, gravel, sand, wet highways or rocky trails. Designed for modern, adventurous lifestyles, it brings a confident on-road feel and unshaken off-road capability. Key Technologies in CrossContact A/T²:
● BlackPaw™ Compound: Adaptive traction tech that maintains elasticity and control across hot, cold, dry, and wet surfaces.
● Self-Cleaning Shoulders: Open tread patterns and stone ejectors dislodge slush, mud, and debris to keep you moving clean and steady.
● Rigid Tread Block Geometry: Reduces hydroplaning and enhances braking efficiency with precisely angled groove design.
● Reinforced Sidewalls: Built tough to resist cuts, abrasions, and trail damage, ensuring long-term durability and control.
Availability & Specifications
The CrossContact A/T² is available across Continental’s authorised dealerships and 200+ brand stores nationwide in multiple sizes from 215/70 R15 to 285/60 R18, catering to a wide range of SUV and 4X4 models.
Continental is a leading tyre manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets.
Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tyres as well as smart solutions and services for fleets and tyre retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental’s tyre division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
