Ajmer, Mar 09: Everaw Nutrition, a clean-label children’s nutrition brand based in Ajmer, appeared on Episode 42 of Shark Tank India Season 5, which aired on March 3, 2026, on Sony Entertainment Television and the streaming platform SonyLIV.
Co-founded by Lucky Soni, Yash Soni and Kanika Kishnani, the brand presented its vision to the Sharks—creating nutritious food products that children enjoy while giving parents complete confidence in the ingredients used.
Everaw Nutrition was founded to address a gap in India’s growing children’s snack and nutrition market, where many products often compromise on ingredients to prioritise taste or convenience. The company focuses on an all-natural product range that avoids preservatives and artificial ingredients while maintaining flavour and nutritional value.
At the core of Everaw’s product philosophy is freeze-drying, an advanced preservation technique that helps retain nutrition and flavour without the need for additives. The brand’s portfolio includes fruit and superfood-infused nut spreads, single-ingredient classic spreads made with activated nuts, and freeze-dried whole fruit snacks, each prepared using a limited number of natural ingredients.
“It’s simple – we wanted to build absolutely clean products that kids enjoy and parents trust,” said Lucky Soni, Co-founder of Everaw Nutrition.
Co-founder Yash Soni added,
“Growing up, our mothers would soak almonds overnight before giving them to us. There’s real science behind that simple practice, and that’s exactly what we do at Everaw—activated nuts, done right.”
The brand’s appearance on Shark Tank India marks an important milestone for a startup emerging from a Tier-2 city. The founders believe that building the company in Ajmer offers strategic advantages, including proximity to agricultural resources and an environment aligned with their clean-label sourcing philosophy.
“This space is ripe for disruption, and we’re proud to be building from a small city like Ajmer, making the most of our home-ground advantage,” said Kanika Kishnani, Co-founder of Everaw Nutrition.
The national television feature represents a step forward in Everaw’s mission to raise awareness about honest children’s nutrition and demonstrate that innovative brands from smaller cities can successfully compete on a national stage.
