Chandigarh, Sep 04: Tata Motors Passenger Vehicles Ltd, one of India’s largest automotive manufacturers, in partnership with Motus Holdings, South Africa’s foremost automotive group, announced the launch of the highly anticipated Tata Osprey in the South African market. A name inspired by a bird known for its vision, strength and adaptability, and one that is at home across South Africa’s diverse landscapes, the Tata Osprey will be available at a starting price of R249,900, across authorized TMPVL dealerships in South Africa.
Adding to the significance of the occasion, TMPVL also formally unveiled its new global, customer-facing brand identity, TATA.CARS, in South Africa. Inspired by the conviction that sees mobility as a pathway to opportunity, adventure and self-expression, TATA.CARS is built on a simple belief: that mobility should help people go further, dream bigger, and unlock what is possible. At the heart of this new identity is its brand promise – ‘Nothing’s Too Far’. With this, TATA.CARS brings TMPVL’s expanding passenger vehicle portfolio together under a bold, future-focused identity, shaped by the trust of more than seven million customers globally.
Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“TMPVL’s international business is on a strong growth trajectory, and our return to the South African market has been an important part of this journey. After introducing four dynamic models here last year, we are delighted to return with not just a standout product – the Tata Osprey – but also our new global brand identity, TATA.CARS, which reflects our ambition for the future built on the belief that ‘Nothing’s Too Far’.
The Osprey, known globally as the Tata Nexon was the India’s highest-selling SUV for three consecutive financial years. It has enabled comfortable, safe and enjoyable journeys for over 1.1 million families, establishing itself as one of India’s most iconic nameplates. Its success has been built on our relentless focus on raising the bar in safety, technology and design, while keeping innovation accessible to a wider set of customers. Few vehicles have combined this level of sustained market leadership for nearly a decade. We are delighted to bring this iconic SUV to South Africa with a new identity, opening new possibilities for our customers here.”
Reaffirming TMPV’s commitment to the South African Customers, Mr. Yash Khandelwal, Head, International Business, Tata Motors Passenger Vehicles Ltd. said,
“The Osprey carries forward a strong legacy of leadership. Its unique blend of mass appeal, aspiration and capability makes it a compelling proposition for customers across markets. We are delighted to bring the Osprey to South Africa in four variants, offering customers a wide range of choices across features and price points. With its compelling design, class leading performance and safety, the Osprey is made to seamlessly adapt to diverse lifestyles and needs. We are confident that it will resonate strongly with our South African customers and establish a new benchmark in its segment.”
Addressing the gathering, Mr. Thato Magasa, CEO – Tata Motors Passenger Vehicles South Africa said,
“We are excited to welcome the Tata Osprey to the South African market. As we continue to strengthen TMPV’s product portfolio and bring compelling new offerings to our customers, we are confident that the Tata Osprey’s distinctive design, advanced technology and strong safety credentials will make it a compelling choice for South African customers. Additionally, the introduction of TATA.CARS further strengthens this momentum by bringing a bold new global identity to the brand as we continue to expand our presence in South Africa.”
