Chandigarh, Feb 26 – Raymond Lifestyle, India’s homegrown Textile, Apparel and Retail brand has launched the latest iteration in a long-series of emotion-led iconic campaigns of “The Complete Man”. The new ad film, titled “Homecoming”, beautifully captures the choices made by the modern man that reflect empathy, balance, and presence. In an era of constant connectivity and dwindling attention spans, the most expensive luxury is that of ‘Time’.
With this latest creative instalment, Raymond continues to showcase the evolving narrative of masculinity by replacing the outdated always-busy provider with a more progressive, emotionally present archetype. This film specifically speaks to the modern father transitioning from a mere breadwinner to a hands-on, nurturing anchor of the family. The campaign is set to dominate its presences through India’s leading OTT platforms starting today.
Conceptualized by Omnicom, the ad film will make its debut during the final 10 matches of the T20 World Cup, capturing peak national attention on JioHotstar. Further amplifying this message of modern fatherhood, the campaign will transition to the silver screen with a massive rollout across 1,300+ cinema screens nationwide. This cinematic presence is strategically timed with the highly anticipated theatrical releases of potential blockbusters – Toxic and Dhurandhar 2 on 19th March and 8th March across Raymond Lifestyle digital platforms. The campaign will be boosted by a strong media plan that includes high-frequency digital CTV advertising and close to 100 outdoor sites across the country.
In this latest ad film that features a man returning home after a long, exhausting day, still tethered to work. But in one small, decisive moment, he chooses to disconnect not just from his phone, but from his work and step into his most important role being present for his family. The playful, warm, and friendly persona of a father is showcased by depicting the complete man joining his children’s game wholeheartedly after a long workday thereby spreading cheer at home. The advertisement is a reminder that completeness is rooted not in success alone, but in knowing when to pause, and whom to pause for.
Commenting on this latest ad film, Satyaki Ghosh, CEO Raymond Lifestyle Ltd said; “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within the society. Having exemplified elegance, now also measured by emotional intelligence, our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality. It is a melange of the core values of the Raymond brand and our impeccably crafted offerings that resonate with millions of Indians.”
Also commenting on the creative concept was Saad Khan, President & Managing Partner – Growth & Strategy, Omnicom, said; The Complete Man has always evolved with the world, yet, at the core, he has held and lived by the same fundamental principle that success is built on a bed of empathy, compassion and taking care of family. This campaign is the next step in the journey of this iconic brand to redefine what it means to be a complete man in today’s time.
