New Delhi, Sep 18: Today, adidas unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating India’s athletes and the voices that stand behind them as they prepare to represent the country on the continental stage.
At the heart of the campaign is the belief that every athlete carries the encouragement of a billion people with them. The campaign features adidas athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil, Simran Sharma as they prepare for their respective disciplines. Their journeys are brought together by messages of encouragement in local languages, including Haryanvi, Hindi, Assamese and Marathi, reflecting how people across India rally behind their athletes. Through these moments, the campaign brings to life a shared message of belief and support: ‘You Got This’
India finished fourth at the 2026 Commonwealth Games in Glasgow with an overall tally of 39 medals, including 13 gold, 17 silver and 9 bronze, with strong performances across boxing, athletics, weightlifting and para-athletics and will now look to carry this momentum into the Asian Games, taking place in Japan, from 19th September. adidas athletes Niharika Vashisht, Preeti Pal, Damneet Singh, Sarvesh Kushare, Tejaswin Shankar and Nishad Kumar will also be representing India across various disciplines at the games.
Bhawna Sikka, Senior Director – Brand, adidas India, said,
“Every athlete’s journey is shaped by the people who believe in them, especially in the moments when the pressure is at its highest. As our athletes head to the Asian Games and Asian Para-Games, we wanted to celebrate the many voices that stand behind them and remind them of what they are capable of. With ‘You Got This’, we hope to bring that collective belief to the forefront and encourage every athlete to step into this moment with confidence.”
Through ‘You Got This’, adidas continues to help athletes overcome pressure and focus on what matters most – the joy of sport.
