30, September 2026: GRM Foods Pvt. Ltd. has announced the launch of a refreshed packaging identity for its popular Rehaan Classic 1121 Extra Long Grain Basmati Rice, bringing a distinctive and easily recognisable look to the brand.
The new packaging has been designed to give Rehaan Classic a contemporary and distinctive visual identity while strengthening its presence across retail shelves and trade channels. The refreshed pack reflects the brand’s continued focus on delivering a consistent experience to wholesalers, distributors, commission agents, retailers, mandi traders and consumers.
Commenting on the new packaging, Yanshil Garg, Managing Director, GRM Foods Pvt. Ltd., said: “The refreshed packaging is an important step in strengthening the identity of Rehaan Classic and making the brand more distinctive and recognisable across markets. While the packaging has a new look, our commitment to the quality of Rehaan Classic remains unchanged. We look forward to bringing this refreshed identity to our trade partners and consumers.”
While the packaging has received a new identity, the quality and product proposition of Rehaan Classic remain unchanged. The product features premium 1121 Extra Long Grain Basmati, known for its long, slender grains, distinctive aroma and excellent elongation during cooking, making it well suited to biryanis, pulaos and everyday meals.
Rehaan Classic is naturally aged for 12–24 months through specialised treatment and processing methods. This process helps develop the grain structure and reduce surface starch, resulting in fluffy, non-sticky rice with well-separated grains and a soft yet firm bite.
The rice also delivers strong grain expansion, yielding approximately three times its volume after cooking, helping provide more servings per kilogram. Its separated grains readily absorb spices and gravies, making it suitable for layered dum preparations as well as everyday cooking.
The refreshed packaging marks another step in the evolution of Rehaan Classic, combining a distinctive new visual identity with the product quality that the brand has consistently delivered. Through this packaging refresh, GRM Foods aims to strengthen Rehaan Classic’s visibility and recognition across markets while continuing to serve the evolving preferences of its trade partners and consumers.
