Mumbai, Sep 22: Formula 1® may be about speed, adrenaline and competition, but for its growing community of fans in India, it is increasingly becoming a catalyst for connection. Built on the belief that shared passion cam spark friendships, Heineken 0.0 is bringing F1® fans together through the Ultimate Race Fans Mixers, a one-of-its-kind social experience designed to help F1® enthusiasts meet new people, interact through race-day experiences and turn fandom into new friendships.
The Ultimate Race Fans Mixers will bring Formula 1® enthusiasts together across Mumbai, Gurgaon, and Kolkata, creating opportunities for fans to meet fellow followers of the sport, connect over a shared passion and experience the excitement of Formula 1®️ Qatar Airways Azerbaijan Grand Prix 2026 live together on Saturday, September 26. Actor Arjun Kapoor will join fans at the Mumbai edition of the Mixer.
The Ultimate Race Fans Mixers will take place on September 26 across:
- Mumbai: Ajmera IndiKarting
- Kolkata: Five Mad Men
- Gurgaon: Underdoggs Arena, Gurugram
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said,
“Formula 1® has the power to bring together people who may have never met but share the same passion for the sport. With Ultimate Race Fans Mixers, we want to take that connection beyond the screen and create opportunities for fans to come together and interact through the excitement of the race day. At Heineken 0.0, we believe great experiences become even more memorable when they open doors to new friendships, and that’s exactly what we’re looking to enable through this initiative.”
Each event is expected to bring together approximately 250 F1® fans, creating a vibrant space where strangers can connect through the shared passion for the sport. Through live race screenings, interactive games, prediction challenges, fan activities and social mixer formats, attendees will have the opportunities to engage with fellow fans, while experiencing the adrenaline thrill of the race weekend together.
The Journey Culminates in Bengaluru
The Ultimate Race Fans Mixers journey will culminate in a special grand finale in Bengaluru on 18 October 2026. The finale will bring together F1® fans for Heineken 0.0’s fan experience of the season, featuring a special in-person appearance by a globally renowned Formula 1® driver. Further venue and event details will be announced closer to the date.
Through Ultimate Race Fans Mixers, Heineken 0.0 is continuing to create new ways for fans to experience Formula 1®, not just as spectators, but as part of a community. The brand is demonstrating how shared passions can bring people together, proving that some of life’s best experiences begin with a common interest and a simple connection.
