India, Sep 17: Lotus Electronics, one of India’s multi-brand consumer electronics retailers, has announced its Ganesha Deal Festival, a festive shopping campaign aimed at making consumer electronics and appliance purchases more rewarding and accessible. The campaign brings together four key customer benefits across a wide range of products, including up to 25% extra cash through a scratch-and-win offer, cashback of up to ₹20,000 on card transactions, zero down payment and attractive exchange benefits.
As part of the campaign, customers can scratch the card and stand a chance to win up to 25% extra cash, adding a reward-led element to their festive shopping experience. Customers can also swipe their card and avail cashback of up to ₹20,000 on eligible purchases, offering additional value, particularly for customers planning higher-value electronics and appliance purchases during the festive season.
The campaign also offers the benefit of zero down payment, enabling customers to make eligible festive purchases without an upfront payment. Alongside this, attractive exchange benefits give customers an opportunity to upgrade their existing electronics and appliances while deriving additional value from their old products.
The Ganesha Deal Festival spans multiple consumer electronics and appliance categories, including smartphones, televisions, refrigerators, washing machines, air conditioners, laptops, audio products and other home and personal technology products. Customers can explore products from leading brands across these categories, including Samsung, Google Pixel, TCL, Sansui, IFB, JBL and many more.
Mr. Gaurav Pahwa, Lotus Electronics, said,
“Ganesh Chaturthi marks an important festive period for consumers, and with the Ganesha Deal Festival, we wanted to make the purchase journey more rewarding as customers look to bring something new into their homes. We have focused the campaign around four benefits that can make a meaningful difference to the customer, from the opportunity to scratch card & win up to 25% extra cash and cashback of up to ₹20,000 to zero down payment and attractive exchange benefits. Our aim is to give customers greater flexibility, value and choice as they upgrade their smartphones, televisions, appliances and other electronics this festive season.”
The campaign comes at a time when consumers are increasingly evaluating the overall value of a purchase, including payment flexibility, exchange opportunities and additional benefits, alongside product features and brand preferences. By bringing these benefits together under one festive campaign, Lotus Electronics aims to make it easier for customers to plan and complete their purchases across categories.
The Ganesha Deal Festival is available across the Lotus Electronics retail network, giving customers the flexibility to shop through their preferred channel. Customers can visit Lotus Electronics stores to explore the campaign and applicable offers.
The campaign benefits are available on eligible products and brands and are subject to applicable terms and conditions.
