Bengaluru, 13th October 2026: Moj, the only homegrown short video platform of India, by Mohalla Tech, has crossed 500 million downloads on the Google Play Store, marking a significant milestone in its growth and reach across the country. The achievement reflects the platform’s growing user base and the continued adoption of short-form video and episodic micro dramas as a preferred format for content discovery, entertainment, and expression across diverse audiences.
Moj currently ranks 4th in the Social Media category in India, on the Google Play Store, underscoring its position in the country’s competitive social media landscape.
With a focus on regional content and culturally relevant trends, Moj enables a 3Mn+ creator community and its users to engage with content in multiple Indian languages. Launched in 2020, the platform has grown into one of India’s leading short-video platforms, strengthening its presence in the country’s digital entertainment ecosystem. Since the launch of ad supported micro dramas on Moj last year, the platform has more than doubled daily time spent per user. The platform records 1 billion+ daily video plays as users spend nearly 300 minutes monthly or nearly 50 minutes daily on the platform. Creators on the platform continue to earn close to INR 100 crores annually.
The app now clocks higher time spent per month than most mainstream OTT platforms in India. Advertisers have taken keen interest in Moj’s micro drama ad offerings, including commerce integrations and branded micro drama launches. This has helped Moj achieve 100% YoY revenue growth in the last 12 months.
“Crossing 500 million downloads is an important milestone for Moj and reflects the trust and engagement of our users across the country,” said Ankush Sachdeva, CEO & Co-Founder, Mohalla Tech Pvt Ltd.
“Our focus has always been on building a platform that brings people closer to stories, creators and trends that resonate with them in their own languages and cultural contexts. As we continue to grow, we remain committed to strengthening this ecosystem and creating more opportunities for users and creators to connect through content. The sustained support from our user community has enabled newer opportunities for brands to connect with audiences in innovative ways through immersive storytelling ”
As a platform built around India’s diverse linguistic and cultural landscape, Moj continues to bring together creators, communities and audiences through short-form video. With over 500 million downloads on the Google Play Store and strong user engagement, the app will continue to further strengthen its presence in India’s social media landscape, with a focus on making content discovery and creation more accessible and relevant to audiences across the country.
