Mumbai, May 25: Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, one of Mumbai’s most loved café and lifestyle brands known for its conscious, wholesome, and organic approach to food and dining. The group includes Kitchen Garden by Suzette and Suzette Café & Bakery, both of which have become staples in Mumbai’s evolving café culture.
The mandate was awarded directly and will focus on scaling the brand’s growth across Mumbai while staying rooted in the authenticity and lifestyle-led identity Suzette has built over the years. The scope of work primarily includes performance marketing aimed at driving stronger in-store walk-ins across Suzette Gourmet’s 14 locations, increasing ordering through delivery platforms like Zomato and Swiggy, and supporting the launch and visibility of the brand’s newest cloud kitchen in New Cuffe Parade.
As part of the partnership, Scribbld will work towards expanding Suzette Gourmet’s accessibility across Mumbai while strengthening its digital presence and customer reach.
Speaking on the partnership, Kajol Bheda, Founder, Scribbld, said:
“Partnering with a brand so loved in Mumbai feels truly special. So many people around us have experienced and admired what they’ve built, and for us at Scribbld, this collaboration feels like a natural fit because we’ve always believed in standing for quality, and this partnership reflects exactly that. We’re genuinely very excited to work with Suzette Gourmet and everything the brand stands for. There’s a strong alignment between Suzette’s vision, values, and conscious approach to the community they’ve built with the brand over the years, and the kind of culturally and strategically driven work we believe in at Scribbld as well.”
Shambhavi Dubey, Marketing Head at Suzette Gourmet said:
“As a brand that’s in the process of strengthening our marketing department, onboarding Scribbld as our performance marketing partner felt natural. They’ve done some phenomenal work in the past, which made it easy to trust them. Kajol and her team are extremely diligent, proactive, and have made this decision a no-brainer. Suzette Gourmet has always stood tall on our core brand values: authenticity, integrity, and expertise. Scribbld fits those values seamlessly.”
The partnership further strengthens Scribbld’s growing portfolio of lifestyle, hospitality, and culture-led brands across India and the UAE.
