Sept 10: Cheffin, a food brand from Tasty Bite Eatables Limited, has launched its Asian Noodle Kits alongside a new digital video campaign, introducing a differentiated, first-of-its-kind noodle format to the Indian market. The range brings together ready noodles, real sauces or broths with vegetables and crunchy toppings in a single kit, to recreate a restaurant-style Asian noodle experience at home in just two minutes.The new range debuts with four celebrated Asian classics: Pad Thai, Miso Ramen, Spicy Kimchi, and Khow Suey, and is available for instant delivery across Blinkit, Zepto, and Swiggy Instamart, as well as on Amazon.
The new format moves beyond the conventional instant-noodle experience of dry noodle cakes, powdered seasoning, and dehydrated vegetables. By pairing ready noodles with authentic liquid sauces and broths, Cheffin delivers a more consistent noodle texture, superior sauce coating, and the rich, layered taste and texture associated with restaurant-style Asian noodles.
Through this launch and its accompanying campaign film, Cheffin positions the range as the ideal choice for consumers who crave restaurant-style flavors without the hassle of ordering in, dining out, or settling for conventional instant noodles, offering a better-for-you gourmet experience crafted with 0% maida noodles, no palm oil, and zero artificial preservatives.
Commenting on the launch, Mr Dilen Gandhi, Managing Director, said, “With exposure to global travel, restaurant dining, and food trends on social media, consumers today are familiar with diverse Asian cuisines and crave authentic experiences. With Cheffin, we wanted to bring consumers closer to the flavors they love without the effort of complex cooking. By bringing together ready noodles, real sauces or broths, and crunchy toppings, our Asian Noodle Kits deliver that true restaurant-style taste while making cooking simpler, more enjoyable, and easily achievable in minutes.”
Unlike conventional instant noodles, the kits are designed to recreate a more complete sensory experience across flavour, aroma, texture, freshness and presentation. Ready noodles help deliver consistent texture, while real sauces and broths offer better coating and greater depth of flavour. Actual vegetables and separate crunchy toppings further add texture and visual appeal to the finished dish.
