Mumbai, July 7: The Pittch, one of India’s experiential event management agencies, has conceptualized and executed a comprehensive 360 degree press engagement campaign for Amazon Prime Video’s recently launched crime thriller, ‘Raakh’.
Through a multi-city outreach strategy, The Pittch built a distinct narrative for the series by combining innovative storytelling, strategic planning, and immersive audience experiences.
The Mumbai based agency – known for large-scale events, brand experiences, corporate engagements, bespoke projects, film promotions, press junkets and integrated campaign execution managed three intensive days of media interactions with the cast and creator of Raakh, including Ali Fazal, Sonali Bendre, Aamir Bashir, and Director Prosit Roy, across Mumbai and Delhi.
In addition, The Pittch orchestrated over five exclusive screenings of the series and ensured seamless coordination across talent, media, venues, and production teams. By curating one-on-one interviews, roundtable discussions, and targeted media engagements, The Pittch created platforms for in-depth conversations around the making of Raakh, placing the story and its creators at the center of the discourse.
Speaking on the campaign, Mr. Sonny Sharma, Co-Founder & Director, The Pittch, said:
At The Pittch, we started with the belief that compelling entertainment experiences are built on creativity and precision. With ‘Raakh’, we went beyond organizing just interviews and screenings. Our goal was to create an environment where the media and audiences could genuinely connect with the story and the people behind it. Managing multi-city operations, complex talent schedules, exclusive screenings, and end–to–end production demanded meticulous planning and strong collaboration. The most rewarding outcome was watching audiences leave the screenings moved, and continue the conversation long after.
