Hyderabad, May 18 : Following the strong nationwide response to the Protein Cold Foam collaboration launched earlier this year, TATA Starbucks and SuperYou have expanded their partnership with a new range of protein-powered beverages. Leading the latest lineup is the signature Brown Sugar Cinnamon Oat Iced Shaken Espresso, topped with SuperYou’s Vanilla Protein Cold Foam.
Inspired by Ranveer Singh’s personal coffee ritual, the beverage blends bold hand-shaken espresso with notes of brown sugar and cinnamon, finished with a creamy vanilla protein cold foam for a refreshing and indulgent experience.
The launch event saw actor and SuperYou Co-Founder Ranveer Singh step behind the Starbucks counter to experience the new beverage firsthand, as fans gathered to celebrate the collaboration. Describing the new offering as “a blockbuster in a glass,” Ranveer highlighted the growing convergence of India’s coffee and protein culture.
Speaking on the launch, Ranveer Singh, Co-Founder, SuperYou, said,
“Coffee has always been more than just a beverage for me — it’s been a ritual. Starbucks’ signature Iced Shaken Espresso is bold, smooth, and full of character, and adding SuperYou’s vanilla protein cold foam is the perfect upgrade. I’m excited for people across the country to try it, customize it, and make it their own.”
Adrit Mishra, COO, TATA Starbucks, added,
“The response to Protein Cold Foam across Starbucks stores in India has been incredibly encouraging, reflecting a growing shift toward everyday choices that feel both accessible and personalized. Through our partnership with SuperYou and Ranveer Singh, we’re enabling intentional upgrades to daily coffee rituals while continuing to innovate at the intersection of taste, customization, and evolving lifestyle preferences.”
Commenting on the expansion, Nikunj Biyani, Co-Founder, SuperYou, said,
“We realized early on that adding protein to something as habitual as coffee makes it easier for people to adopt healthier choices. This ongoing collaboration with Starbucks allows us to offer more ways for consumers to enjoy protein every day. My personal favourite is the Mango Protein Foam.”
The expanded SuperYou + Starbucks menu is now available across 500+ Starbucks stores in India and through online ordering platforms. Customers can customize their favourite cold beverages with SuperYou Pro Protein Cold Foam flavours including Vanilla, Chocolate, and the newly introduced Mango, adding 11g to 18g of protein per serving.
As part of the summer menu, customers can also enjoy the refreshing Mango Frappuccino Protein Cold Foam at Starbucks outlets nationwide
